Big Idea

Ho Gaana Pokuna (The Singing Pond) is a Sri Lankan children's musical movie that was facing difficulties with its continuity and projected success. Our team was tasked with developing a social media campaign to generate interest in the film and increase its chances of success.

Execution

To execute the campaign, our team decided to showcase the unique and exciting scenes from the film through social media platforms. We strategically targeted social media personalities to share the content and make it go viral. By doing so, we created a buzz about the movie in the social media community, and it became a topic of interest across various media channels.

Strategy

Our strategy was to leverage the power of social media to create interest in the film and generate buzz. We used social media influencers to spread the word, and we showcased the most unique and exciting aspects of the movie. By doing so, we generated interest in the film and created a sense of anticipation for its release.

Results

Our social media campaign was a tremendous success, and it generated significant interest in the film. The movie completed 100 days, went on to reach 147 days, and became a huge box office success in Sri Lankan cinema. It also won the Highest Grossing Movie Award at the 4th Derana Sunsilk Film Festival and was awarded in Hiru Golden Film Awards 2016 under the categories of The Best Picture and The Most Popular Song. Our campaign successfully leveraged the power of social media to promote a film and generate significant results.

As a social media developer and consultant, our ultimate objective is to promote the ethical and responsible use of social media in digital marketing and general community use. Our campaign for Ho Gaana Pokuna showcases our expertise and knowledge in leveraging the power of social media to generate results. We will continue to face challenges and obstacles, but our experienced tactics and flexible strategies will help us overcome them and achieve success for our clients.

Award

In recognition of our successful campaign for Ho Gaana Pokuna, our company was shortlisted as the Best Digital Media Agency at the SLT Zero One Awards held in 2017.