Big Idea

Bairaha, a leading poultry company, wanted a video that celebrated the contribution of women to our day-to-day life. Our team decided to produce a heartfelt, dramatic video with an engaging story and visual storytelling.

Execution:

The story is about three women - a mother, a wife, and a sister. The story focused on how these women impacted their loved ones and showcased the challenges they faced in their daily lives.

To execute the project, we hired professional actors and a film crew to produce the video. We worked with the client to select locations, costumes, and props that suited the story. However, we faced a significant challenge while shooting the video. The project was shot during the economic crisis in Sri Lanka, where electricity and fuel were hard to find. We had to rely on generators and creative set design to shoot at limited locations.

Result

Despite the challenges, the video was a massive success. It gained a lot of views and appreciation from women across Sri Lanka, from all walks of life. The video showcased how women overcome obstacles in their daily lives and highlighted their contribution to society. The heartfelt story and visual storytelling of the video struck a chord with viewers, leading to its success.

The video not only helped Bairaha celebrate Women's Day but also highlighted the brand's commitment to supporting and uplifting women. The client was pleased with the outcome, and we continue to work with them on future projects.